Syngenta Group is one of the world’s leading sustainable agriculture innovation companies, with roots going back more than 250 years. Our 53,000 people across more than 100 countries strive every day to transform agriculture through tailor-made solutions for the benefit of farmers, society and our planet – making us the world’s most local agricultural technology and innovation partner. Syngenta Group is committed to operating at the highest standards of ethics and integrity. This is a commitment that we are making to investors, customers, society and employees. Syngenta Group is also committed to maintaining a workplace environment free from discrimination and harassment.

Role Purpose Drive Syngenta Biological & Seedcare™ strategy across Tunisia/Algeria/Libya "TAL" countries, ensuring resource alignment with business priorities. Provide technical and marketing support for product launches and lifecycle management. Act as the Biological & Seedcare™ champion in TAL, implementing customer-focused strategies.

Key Responsibilities

• Achieve TAL Biological & Seedcare™ sales targets and 5YP goals
  • Adapt AME strategy to local needs
  • Develop portfolio strategies aligned with TAL requirements
  • Evaluate business opportunities for 5YP growth
  • Enhance market intelligence
• Implement Syngenta Biological & Seedcare™ strategy
  • Collaborate on local trials and technical evidence
  • Engage customer teams with Syngenta offerings
  • Define product positioning with AME Team
  • Ensure technical recommendations inform marketing
  • Prepare for successful NPI/PLCM
• Serve as Biological & Seedcare™ champion in TAL
  • Provide agronomic support and training
  • Analyze trial data and share insights
  • Align on trial methodologies with BA TECHNICAL
  • Design demo trials and protocols
  • Be the primary contact for Marketing and Technical topics
  • Coordinate strategy implementation across teams
  • Design campaign plans for new brand launches
  • Ensure robust technical communications
  • Explore development opportunities in Biological & Seedcare™
• Execute customer-focused strategy
  • Lead relationships with national advisors and research institutes
  • Develop strong customer relationships
  • Proactively address customer needs
  • Advocate for customer perspective internally
  • Analyze customer satisfaction metrics
• Work effectively across boundaries
  • Align with Market Development Manager and Business Development Manager
  • Collaborate with Sales, Marketing Intelligence, Customer Marketing, and CPD teams

Critical Success Factors

• Knowledge of Biostimulant & seed treatment business
• Understanding of crop agronomy and products
• Cross-functional collaboration skills
• Ability to motivate marketing & sales teams
• Continuous learning and innovation mindset
• Strategic thinking and insight generation
• Customer-centric approach
• Strong communication and problem-solving skills
• Adaptability to changing market conditions

KPIs

• Market understanding improvement
• Quality of trials and launch plans
• NPI readiness and timely launches
• Product positioning and differentiation
• Training frequency and quality
• Customer feedback and satisfaction metrics
• Cross-departmental collaboration effectiveness

Critical knowledge

• · Bachelor’s degree in agronomy.
• · Marketing (concepts, marketing mix principles, etc.) / Segmentation (concept and application)
• · Business strategy development / Financial analysis / Business planning / Product knowledge
• · Leadership skills: communicate with impact, lead change and hold ambiguity, manage for performance, collaborate across boundaries, build a culture of innovation
• · Understanding of competitive environment, product management and line management
• experience / Knowledge of influencers and channel management
• · Agribusiness experience: knowledge of cropping practices and crop protection products

Critical experience

• · Minimum of 5 years technical/ marketing / sales management experience
• · Marketing, Portfolio or Sales experience in agrichemical business industry
• · Familiar with the North African business environment

Critical technical, professional and personal capabilities

• · Apply Syngenta methodology in Market development (e.g. Training, Demo trial, Range Management, PLCM, etc.)
•  · Understanding of crop agronomy (e.g. crop cycle, Biostimulant management, seed treatment techniques, application technologies)
• · Familiar with Syngenta and main competitors Portfolio as well as market trends ·
•  · Analytical thinking · Influential and communication skills

Critical leadership capabilities

• · Complies with Syngenta leadership 4 element: Collaborative​, Curious​, Courageous​ & Accountable​
• Lead internal, Lead others

Willingness to travel in the in-scope countries · Good English, French and Arabic language skillset required